Cinecue came to me in late 2012 for a full rebrand. They're a scrappy, indie, street-cred super-legit stock music company run by a pair of Seattle brothers. We sat down and immediately hammered out the spirit they were going for - subtlety, layered texture, and grit - a visual representation of the je ne sais quoi that soundtrack music provides. You don't always notice it, but you miss it when it's gone.
Being gifted creatives themselves, the Cinecue guys were a blast to work with. We took our time and explored, working through textures and color palettes and concepts. When we landed, we were all stoked at where we had arrived.
From there, it was a question of pushing the elements through the channels - business papers, contracts, social channels, and the website.
The site was fun to work on — we knew that the site would serve as an impression more than anything, showing a bit of a video portfolio where Cinecue's work had appeared, and a blog showing what they had been up to. Beyond that, we just needed room for a few short, simple messages about what they do, and how to go about working with them, and a link to their stock music library (the client decided early on that they didn't want a media player on their site; that's a significant departure from the market right there).
So... in a sense, this was a cross between a band's website and a corporate site. There was a lot of freedom to be experimental as long as it was usable. I devised a way to get a lot of layered texture on the screen without huge downloads, and a way to get the navigation and content to fit a framework that would allow us to build the site responsively. And all on a WordPress back-end. Huge hat tip to Dustin Secrest for the development work, not to mention the patience it took to work with me as we sorted all this out.